Finalists: Security Marketing Campaign of the Year

We are honored to be selected a finalist in SC Media’s Security Marketing Campaign of the Year Award!

Differentiating technology solutions in a crowded marketplace and quickly building awareness and demand are important challenges facing vendor marketing teams. Doing so without getting lost among the noise can be a challenge.

Companies recognized in this new category demonstrated outstanding efforts to creatively communicate the benefits of IT security products or services to potential customers.

The messaging strategy of the Mission Possible – Hardware Cybersecurity Awareness Campaign was a) hardware based attacks – it’s way more simple than you think. b) your existing cybersecurity solutions lack the visibility to tackle these threats. c) We, Sepio, can help you. The channels used are YouTube, LinkedIn, Vimeo, our website, Twitter and Facebook. By understanding its audience, Sepio was able to tell a compelling story. Each video of the series was an example of a hardware-based attack carried out in a way that an audience with a less technical background can understand so that the message of this major cyber risk can get across in a clear way.

May 16th, 2022