As part of a founding team that is now running its third cybersecurity company, Sepio co-founder and CMO Bentsi Ben-Atar says that each member is a piece of the puzzle.
As part of a founding team that is now running its third cybersecurity company, Bentsi Ben-Atar says that each member is a piece of the puzzle. He shares that each of them brings their own strengths, and he loves the highs and lows of being in a startup. Though Ben-Atar previously held more technical roles, he is now CMO of Sepio, which provides hardware access control solutions. While these vulnerabilities have existed for a long time, he explains that there wasn’t good technology to detect hardware-based attacks. Sepio has been working to create a new domain to prevent these attacks, which involved educating the market about the problem. With the team’s experience in cybersecurity, they had connections to CISOs who were eager to try new solutions and share them with others. Ben-Atar shares that finding the first customers who can be ambassadors for your solution is important for success.