Ep799: Bentsi Ben-Atar | Chief Marketing Officer, Sepio
Bentsi Benatar is the Chief Marketing Officer and one of the co-founders of Sepio, a leading cybersecurity company specializing in hardware security and rogue device detection. With over 25 years of experience in the field, Bentsi brings a wealth of knowledge and expertise to the company. His background in the intelligence community and extensive work in cybersecurity has helped position Sepio as a frontrunner in the industry.
Bentsi’s professional journey has earned him multiple awards in both innovation and professional development. His academic credentials include a Bachelor of Science in Electrical Engineering and a Master of Business Administration (MBA), which have played a significant role in his ability to bridge the technical and business aspects of the cybersecurity industry.
Bentsi’s Role at Sepio
As CMO and co-founder of Sepio, Bentsi leads the company’s marketing efforts, playing a pivotal role in driving Sepio’s brand awareness and expanding its global presence. His deep expertise in hardware security, rogue device detection, supply chain attacks, and zero trust hardware access allows him to position Sepio as a leader in these critical areas of cybersecurity.
His leadership in marketing is not just about promoting Sepio’s products but also about educating the market on the evolving landscape of cybersecurity threats. Bentsi is an advocate for proactive security measures, especially in the context of hardware and the growing risks of rogue devices infiltrating organizational networks.
A Passion for Hardware Security
Bentsi’s passion for hardware security runs deep, and he is an expert in identifying and mitigating the risks posed by rogue devices. Rogue device detection has become one of the core pillars of Sepio’s offering, helping organizations protect their networks from malicious devices that can exploit vulnerabilities in both physical and digital infrastructures.
Through his work, Bentsi has helped organizations adopt Zero Trust Hardware Access policies, ensuring that every device connected to their networks is fully authorized, authenticated, and continuously monitored. He believes that as businesses increasingly rely on connected devices, securing the hardware layer is just as important as securing software and data.